It is important to understand a process before it can be put to the best use and this becomes particularly important in technology and its applications. It is often best to thing up ways on how to avoid Google penalties, but if sufficient stress is laid on following a path that strikes clear of the bad ways, so to speak, it would work out more relevant to the situation. Prevention in this case could be said to be better that the cure.
Understanding Google better
This could be said easily than done and that is what internet marketers have found themselves doing the past two decades or so. Still there would not be many so called Google experts that could with a fair amount of certainty say what Google could possible do in the next few weeks or even months together.
Fresh content: That any content that is being indexed by the search engines must be fresh goes without saying and the ability of pictures and videos to remain fresher than the typical text must be stressed here. Thus the all important role of pictures whether moving or still gets the attention that it rightly deserves.
Being relevant:- The better of content tries to cover as much of relevant field that is on offer and here is where the role of videos and pictures come into the reckoning. Most pictorial representation manages increasing online visibility by watching trends and squeezes in more information than the same space with text. This and the very graphical nature of pictures make it rich in information most of the time.
Evoking interest: It is an observed phenomenon that generally sites that do contain picture or videos of some kind always evokes more of interest than plain sites with just text in them. In many ways this is going to generate a lot more hits than otherwise.
Ideally it would be rather nice if some sort of order could be had into the working of search engines. Despite the years of the existence of the World Wide Web, people are no closer to understanding properly what works and what doesn’t even after these long years. This situation is going to prevail more going into the future and it is best to apply what is relevant to a situation bring greater yields to efforts than to make efforts to completely control the field.
Handling the different search engines on offer
It is not completely right to take that Google is the only search engine available for use. But it does have a dominant role as it takes up the most searches that are done. But it is also well known that the competing search engines and search engine marketing do look to Google to see what works best and does get to implement a lot of common features.
There would be little point served in having different search engines offer different search criteria. A common ground is usually identified in each case to implement as is typically the role of keywords and such related activities.